Virtual reality lets buyers take cyber-tours of preconstruction luxury condos

Mar 24, 2016 @ 10:43 AM

As director of sales at Jade Signature’s Sunny Isles center, Sandra Chartouni’s job is to persuade people from all over the world to fork over millions of dollars for a product that does not yet exist.

Jade Signature’s Sky Villas, which will range from 6,300 to 6,500 square feet, run about $14 million — not exactly pocket change — and won’t be ready until 2017.

Luckily, Chartouni has the latest tech gadget at her disposal to make selling preconstruction units a breeze.

Virtual reality, the most recent development in the ongoing trend of merging real estate and technology to sell luxury, is bringing high-end buyers closer to their dream homes.

“We really are selling a dream, and this is just another tool which solidifies that reality,” Chartouni said, clutching a pair of Samsung Gear VR goggles that look like something a Star Wars stormtrooper would wear.

Virtual reality, as seen through devices like the Samsung Gear VR and Oculus Rift, breaks through the limitations of a “fixed picture plane” and shows not just what an apartment looks like, but what it feels like, said Matthew Bannister, a founder of DBOX, which created the virtual reality tour used by Jade Signature.

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